What's working, what isn't, what to try next.
New here? Read the Marketing Engineer guide.
If AI plateaued tomorrow, would your bet still matter? The framing that separates founders building durable value from founders chasing model-of-the-week.
The shift to async AI agents is hitting engineering first. Marketers who learn to brief them like a junior hire will outpace the ones still using AI as a chat tool.
The Marketing Engineer role doesn't have a standard JD or onboarding playbook. What to build, ship, and break in the first 30 days.
Founders who launch into silence skipped the 90-day runway. The pre-launch content plan that builds pipeline before there's a product to sell.
Most founders review AI drafts at the comma level. The output that compounds comes from a manager-style review focused on strategy and judgment.
Most voice docs describe personality. AI needs decisions. The format that helps an agent write like you, with one example before-and-after.
Most content calendars are made in October for Q1. By February the world has moved. Drop the calendar and run a reactive content engine instead.
The transition plan most founders skip when they bring content in-house. Four weeks, three swaps, no gap in the publish calendar.
Most marketing candidates claim AI fluency on the resume. Five questions in the interview separate real operators from prompt tourists.
Stop treating AI as tools and start treating it as staff. What changes about how you run a small business in the future.
B2B customer calls contain the language, pains, and beliefs your buyers actually use. The system to turn every call into compounding content.
B2B buyers research the person before the company. Founder LinkedIn is the cheapest pipeline channel most B2B SaaS companies leave on the table.
Pulling marketing in-house in 2026 looks nothing like it did three years ago. The four vendors most B2B SaaS founders cut on day one, and why.
The free-to-paid funnel that built B2B SaaS leaks when every free interaction costs real money. Here's the hybrid pricing model AI founders are using instead.
Why generalists with AI tooling can now outbuild specialist teams, what the new Marketing Engineer role actually does, and where the arbitrage closes.
Marketers are using Claude Code to build full systems from the terminal. The WAT framework, MCPs, Skills, and what it means for taste.
Solo learners burn out. The people who build a tight circle of builders set the pace. Here's how to start one.
