SEO
Search engine optimization
Works on crawlability, indexing eligibility, relevant content, and findability in search results.
AI search guide
AI search optimization
Make accurate facts, useful pages, and supporting evidence easier for buyers and AI-assisted search to understand
Useful sources for AI search
AI search optimization works on accurate facts, relevant question coverage, and accessible pages. SEO, AEO, and GEO describe overlapping purposes: helping people find information, get a direct answer, and discover sources within generated responses.
The GEO term comes from research into generative search visibility. Google’s current AI search guidance retains foundational SEO and requires eligible, indexed pages. Check Settings > Search generative AI in Search Console for the site’s inclusion control. Research findings and platform guidance are useful inputs, not predictions of a particular brand’s results.
The goal includes being referenced in an answer as well as earning a search visit. Neither is guaranteed. Check actual answers and referrals alongside ordinary search performance rather than treating a citation as a sale.
SEO, AEO, and GEO
AEO
Answer engine optimization
Organizes a direct answer and supporting detail around a question. That can serve readers in ordinary and AI-assisted search.
GEO
Generative engine optimization
Studies and improves content visibility in generative search responses. References and visits are observations to measure, not promised outcomes.
The purposes overlap. A useful page can serve ordinary search and generated answers, but neither ranking nor citation follows automatically.
What GEO takes
Keep useful pages accessible
Keep useful pages crawlable and findable through internal links. For Google’s AI Search features, pages must be indexed, eligible for a Search snippet, and included through the Search Console control.
Answer real questions, clearly
Explain the buyer’s question directly, with accurate facts and relevant supporting detail. Distinguish what the product does from what is still unknown.
Stay consistent everywhere
Keep your name, offer, and factual information consistent across your site and profiles. Contradictory information makes it harder for people and systems to understand the business.
Ground claims in relevant sources
Use relevant, independently verifiable sources where they support a claim. Check what they actually say about the business rather than assuming a mention earns an AI citation.
Practiced here, not just described
This site publishes structured data and a generated llms.txt reference. Structured data should match visible content. Google requires neither special schema nor an AI text file for its AI Search features. Check whether each page answers a relevant question accurately and meets the platform’s access requirements.
Related reading
AI search and SEO for B2B SaaS
Choose buyer questions, improve search pages, and measure SEO and AI answers with worked examples and free templates.
Read guideBuild your AI visibility baseline
Record what AI says, check the cited pages, and choose one fix using a free baseline kit.
Read guideFind out why ChatGPT misses your SaaS
Separate a missing mention from an uncited page or crawler problem before choosing your next search fix.
Read articleWhat an AI search audit should deliver
Ask for a documented diagnosis, agreed repairs, completion checks, and a retained handoff, with platform outcomes reported separately.
Read articleMeasure AI visibility without inventing demand
Separate answer checks, referral visits, and qualified inquiries before deciding what to change.
Read articleWhat JAC's own search checks revealed
A dated baseline shows AI impressions, an outdated service description, and the next checks worth running.
Read articleReview AI content before polishing the sentences
Check the reader decision, sources, and founder voice before copy edits. Use a review order that catches unsupported ideas and still checks the writing.
Read articleBuild one marketing page from your terminal
Use a terminal workflow to turn approved product facts into one page change, then inspect the build, preview, links, and limits.
Read articlePart of the JAC guides.
GEO, explained
What is AI search optimization?
AI search optimization works on useful, accurate, accessible content for AI-assisted search. Ordinary SEO practices remain relevant to Google’s AI features. Meeting eligibility requirements does not guarantee a page will appear.
What is generative engine optimization (GEO)?
GEO is a term used for work on content visibility in generative search responses. The research studies how source presentation affects visibility in evaluated systems; it does not establish a guaranteed citation for your business.
How is GEO different from SEO?
Their purposes overlap. SEO addresses findability in search, while GEO focuses on visibility within generated responses. Both can involve useful source pages and technical access. Measure answer references, visits, and ordinary search performance separately.
How is GEO different from AEO?
AEO focuses on a direct answer with supporting detail. GEO focuses on visibility in generated responses. These labels overlap in practice; they are not separate technical requirements or guaranteed placements.
How do you optimize content for AI search?
Make pages accessible, explain relevant buyer questions accurately, and keep product facts consistent. Google says no special schema, new machine-readable file, or AI text file is required for its AI Search features.
Build useful pages
for buyer questions
Help buyers understand your product in search and AI answers, with pages built around the questions they ask